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Stand Strong is a purveyor of the SUP lifestyle beyond the traditional ocean based areas where this sport has originated. Our goal is to bring this ridiculously fun activity to the inland lakes, rivers and streams of the world.
Stand Up Paddleboarding is riding a tsunami of popularity and growth around the world today.
SUP is the acronym for Stand Up Paddleboarding. SUP incorporates a longer, wider and thicker style of surfboard, for added stability, with a single blade paddle to propel oneself across the water.